Electrolux® Privacy Statement and Disclosure for California Residents

Effective Date: April 1, 2021
Last Revised/Reviewed: April 1, 2021

Your privacy is important to us. This Privacy Notice and Disclosure for California Residents applies solely to those who reside in the State of California ("consumers" or "you"). The purpose of this privacy notice and disclosure is to inform California residents about your right to know the personal information collected about you; your right to delete your personal information; your right to opt out of the sale of your personal information; and how to exercise your rights. If you are requesting to opt out of the sale or sharing your personal information with any third parties, please click here.


We collect the following categories of information from you when you elect to provide it:

  • Identifiers: Name, address, email address, phone number, or other similar identifiers.
  • Commercial Information: Including records of products or services purchased, and usage or performance of those products or services.

We collect this personal information about you when you register your product, provision your smart appliance, request service, submit a rebate form, enter a sweepstakes, create an online account, or otherwise interact with our brand. We use this information to provide products, services or information at your request or about your product and for our internal operations purposes. The categories of information identified above may be shared with service providers such as product servicers, logistics providers, payment processors, financial service providers, web analytics and service providers, email distribution service providers, and customer relationship management tool providers.

We also collect the following category of information automatically from your devices when you use our website, mobile applications, or connected appliance:

  • Commercial Information: Records of usage or performance of our products.
  • Internet or Other Similar Network Activity: Including, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.

We use this information to provide website and app functionality and relevant, targeted advertising. We may share this information with digital advertising companies.

Electrolux does not knowingly collect or sell the personal information of minors.


Electrolux does not sell your email, phone number or the Identifiers and Commercial Information listed above. We do share internet and other similar network activity information with our advertising partners.

As a California resident, you have the right to opt-out of this sharing or "sale" of your personal information. You may exercise your Right to Opt-Out by clicking "Do Not Sell My Personal Information" or by submitting a request at NAPrivacy@electrolux.com. Once you make an opt-out request, you may change your mind and opt back in at any time.


You have the right to request that Electrolux delete any of your personal information collected or maintained by Electrolux, subject to certain exceptions in the CCPA. You can do this through a verified consumer request as described below.


You have the right to submit verified consumer requests to know information or for deletion. We will only use personal information provided in your verifiable consumer request to verify your identity or authority to make the request. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request. You may only make a verified consumer request to know information twice within a 12-month period.

Your request will be verified using information you provide here. If you call 1-877-435-3287 you will be asked to provide the same information requested on the form for verification purposes.

In the event of unfounded or excessive requests, we may either charge a reasonable fee or refuse to act on the request, notifying you of our reason for refusing to act. If we determine that the request warrants a fee, we will notify you of the reason for that determination and provide you with a cost estimate before completing your request.


Only you or a person you authorize to act on your behalf may make a verifiable consumer request related to your personal information. If you’re an authorized agent making a request you need to do the following:

  • e-mail to NAPrivacy@electrolux.com a copy of a power of attorney provided to you by the consumer pursuant to Probate Code sections 4000 to 4465; or
  • e-mail to NAPrivacy@electrolux.com proof of signed permission along with a copy of your ID and have the consumer directly confirm with us that they provided you permission to submit the request by sending an e-mail.

If you use an authorized agent, you may provide a power of attorney executed pursuant to California Probate Code sections 4000 to 4465.


We will not discriminate against you for exercising any of your CCPA rights. We will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.


California’s "Shine the Light" law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us as stated below.

Electrolux responds to Do Not Sell Opt-Out requests as disclosed in the section "Your Right to Opt-Out." Other parties may collect personally identifiable information about your activities over time and across different websites when a consumer uses our Service.


Electrolux reserves the right to amend this privacy notice at any time by posting a revised notice. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.


If you have any questions or comments about this notice, the ways in which Electrolux collects and uses your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 1-877-435-3287
Verified Consumer Request: www.electrolux.com/en/ccpa/consumer-request-form
Email: NAPrivacy@electrolux.com

Electrolux Home Products, Inc.
Attn: Legal Department/CA Privacy
10200 David Taylor Dr.
Charlotte, NC 28226