Products that are generated by the Electrolux process for consumer-focused development account for a rapidly growing share of Group sales. This in turn leads to an improved product mix as well as higher long-term profitability.
In 2007, a record number of new products were launched worldwide. Research also shows that many more consumers prefer the Electrolux brand than in last year. The increased investment in product development based on consumer insight is clearly starting to give results.
Continued high investment level
In 2007, over SEK 2 billion was invested in development of new products, an increase of 10% over the previous year. This investment is expected to remain at the same high level in coming years. Electrolux is committed to developing products for profitable segments as well as markets that show strong growth. The Group’s common product development process based on consumer insight is expected to stimulate greater market demand.
Interviews and visits to households
Insight into consumer behavior is the basis for all product development within the Group. Interviews and visits to households on a large scale in recent years have enabled Electrolux to identify a number of global trends in society and consumer preferences to which products can be adapted. The common denominators of all products launched by Electrolux are ease of use, high quality and exciting design as well as user- and environment-friendliness.
