Sustainability Report 2007

For Electrolux, materiality relates to those issues which stakeholders find relevant to conducting business responsibly. They can potentially affect the performance of the Group, or the development of our business.

Investors, customers and employees are key audiences for this report. Representatives from these groups were asked to rank the top five sustainability issues from a list of 13 which they consider important for us to report on.

We also conducted an analysis of media coverage on the Group and studied independent and in-house consumer insight research about relevant CSR-related topics. Together with the Global Reporting Initiative’s (GRI) G3 guidelines, this feedback helped determine the content of this report.

Our four focus areas are the result of this materiality process, and are material to us over the next five years.

Result of the Electrolux materiality process, %

In total, 500 employees responded to the materiality survey that we conducted in early 2007. We polled representatives from the top ten investors in Electrolux, along with retailers and consumer organizations. All were requested to select five top issues from a list of 13. The chart shows how individual stakeholder groups ranked the issues.