Sustainability Report 2007
Climate change is a core material issue for Electrolux. In 2007, public awareness surged1, sparking debate over the role that individuals, government and business can play in reducing CO2 emissions.
"We clearly have an opportunity, a role and a responsibility to be engaged," says Henrik Sundström, Vice President of Group Sustainability Affairs. "To map our journey, we’ve defined group-wide objectives."
With our strong focus on innovation, our global presence and our broad consumer interface, Electrolux is in a unique position to effect positive change. Our efforts to reduce CO2 encompass our products, our operations and wider awareness-raising on the role of efficient appliances. This three-pronged approach is fully integrated into how we do business – from boardroom to product design; from factory floor to marketing and communications.
With climate change now firmly in the mainstream, our strategy is to remain a step ahead of this fast-moving challenge.
1) In an Electrolux 2007 survey of 2,400 consumers in 12 countries, 70% of those polled were ‘concerned’ or ‘extremely concerned’ about the impact human activities have on our environment.
