Brand name: AEG
Founded: 1883
Country of origin: Germany
Few brands have the staying power and the essential purity of AEG. From top to bottom, this brand exemplifies all that the best German marks stand for: a strong heritage, exceptional engineering, and enviable innovation.
AEG’s tagline, “Perfekt in Form und Funktion” is really more of a philosophy than a slogan, and in its more than 120 years of existence has proven to be synonymous with engineering excellence and quality. Moreover, the brand has gained a unique reputation as a pioneer in the industry, from product development to industrial design, being the first company to professionally develop its corporate identity and sustain a consistent, unified design.
The truly remarkable aspect of AEG is that it has managed to maintain its character and reputation across a wide spectrum of products, from appliances to power tools to toys! Consider this exceptional brand if you intend to focus on engineering and design and want to promote a German icon.
