About Global Brand Licensing
Global Brand Licensing is a business unit within the Electrolux Group creating business opportunities by licensing the Group’s more than 50 brands. We develop and manage a range of licensing programs in dozens of product categories. Our competence is built on decades of brand-building experience and it has made us one of the world’s largest companies offering brand licensing opportunities.
Our brands can be described as “classic” and “relevant”, meaning that they have been around for generations of consumers – and continue to thrive.
Our brands can be described as “classic” and “relevant”, meaning that they have been around for generations of consumers – and continue to thrive.
Global Brand Licensing in brief:
- Offering over 50 well-known brands
- Present in 75 countries
- Nearly 100 current brand partners
- Over 110 contracts
- Over €2.5 billion in sales generated for our brand partners in 2008
- Growing network that continues to expand in products and across many countries.
