Global Brand Licensing
Why Global Brand Licensing

About Global Brand Licensing

Global Brand Licensing is a business unit within the Electrolux Group creating business opportunities by licensing the Group’s more than 50 brands. We develop and manage a range of licensing programs in dozens of product categories. Our competence is built on decades of brand-building experience and it has made us one of the world’s largest companies offering brand licensing opportunities.
    Our brands can be described as “classic” and “relevant”, meaning that they have been around for generations of consumers – and continue to thrive.


Global Brand Licensing in brief:

  • Offering over 50 well-known brands
  • Present in 75 countries
  • Nearly 100 current brand partners
  • Over 110 contracts
  • Over €2.5 billion in sales generated for our brand partners in 2008
  • Growing network that continues to expand in products and across many countries.

About Electrolux

The Electrolux Group is a global leader in appliances for both home and professional use, selling more than 40 million products to customers in 150 countries every year. Our company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
    Electrolux was founded 90-years ago and, during that time, has become a company trusted by consumers everywhere. In addition to the Electrolux brand, we own some of the most respected and recognized brands used in markets around the world.

To learn more about Electrolux, visit: www.electrolux.com