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Business areas & competitors
In the table below you will find quick facts by business areas. In the column to the right the major competitors are listed.

Major Competitors - Quick facts
Consumer Durables Europe
Products Key brands Major markets Major competitors
Major Appliances Electrolux UK Bosch-Siemens
  AEG-Electrolux Germany Indesit
    France Whirlpool
    Russia  
       
Floor-care products Electrolux France Dyson
  AEG-Electrolux Germany Miele
    UK Bosch-Siemens
       
Consumer Durables North America
Products Key brands Major retailers Major competitors
Major Appliances Electrolux Sears Whirlpool
  Frigidaire Lowe's General Electric
    Home Depot  
    Best Buy  
       
Floor-care products Electrolux Lowe's Hover and Dirt Devil (TTI Group)
  Eureka Sears Dyson
    Wal-Mart Bissel
       
Consumer Durables Latin America
Products Key brands Major market Major competitors
Major appliances Electrolux Brazil Whirlpool
      Bosch-Siemens
      Mabe
      Esmaltec
       
Floor-care products Electrolux Brazil SEB Group
       
Consumer Durables Asia/Pacific and Rest of world
Products Key brands Major markets Major competitors
Major appliances Electrolux Australia Fischer & Paykel
  Westinghouse Southeast Asia Samsung
  Simpson China LG
      Haier
       
Floor-care products Electrolux Australia Samsung
  Volta South Korea LG
      Dyson
       
Professional Products
Products Key brands Major markets Major competitors
Food-serice equipment Electrolux Italy ITW/Hobart
  Molteni Scandinavia Manitowoc/Enodis
    France Middleby
    Asia and Middle East Ali Group
       
Laundry equipment Electrolux US Alliance
  Wascomat Scandinavia Miele
    Japan Girbau