Electrolux Grand Cuisine – the first professional cooking system for consumers

Electrolux has launched Electrolux Grand Cuisine. This is a breakthrough into a completely new product category. The ultra-luxury kitchen range is the first professional cooking system specifically for home use and the first that makes it possible to fully recreate Michelin-star restaurant experiences at home.

Electrolux consumer insight research has identified a gap in the market. In recent years there has been a revolution in how consumers feel about food. There is an increased interest in fresh ingredients, health, seasonality, provenance and quality.

Linked to this there is also an increased focus on culinary and restaurant experiences. But until now there has only been limited possibilities to recreate top restaurant experiences at home, as home cooks could not preserve the quality of food or use techniques employed by chefs.

Electrolux has been partnering with the world’s best chefs for more than 90 years. Products from Electrolux are used by almost half of all Michelin-starred restaurant kitchens in Europe.

For the first time, Electrolux is bringing these professional cooking systems used in Michelin starred kitchens to the world’s most exclusive homes.

Read more at Electrolux Grand Cuisine