Electrolux Design Lab 2012

Electrolux Design Lab is a global annual design competition inviting students and recent graduates of industrial design.

The brief for the competition’s 10th Anniversary challenges the contestants to draw inspiration from professional experience creators – such as chefs, architects, interior designers, hotel designers – to design home appliances that will provide a fuller sensory experience through state of the art technology or through a clever blend of textures and surfaces.

Entrants will also need to consider the heritage of Electrolux. Submissions should reflect Scandinavian Design values by being sensitive to the environment, providing intuitive ease of use and aesthetic appeal.

For more information on the brief and Electrolux Design Lab please go to www.electroluxdesignlab.com.